Mücahit Hun in Igdir

Federighi, having embraced his position as Apple’s de facto AI leader, has been in charge of implementing these new features and will be the face of the company’s rollout at the developer conference. While he was caught flat-footed, he took responsibility and now sees AI as the center of years of upgrades coming to Apple’s operating systems.

Apple’s AI crisis ultimately wasn’t only about Siri the product. It was about a company that had spent decades setting the direction of the technology industry suddenly finding itself behind. The decisions made during that pivotal executive meeting were acknowledgements that the old approach was no longer working.